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Thursday, March 31, 2011

Avis Hits It Out Of The Park...

Name your most memorable sports commercial…Is it Larry Bird vs. Michael Jordan in the McDonalds game of H-O-R-S-E…Or How about the Bo Knows Nike Commercials…Perhaps the classic Coca Cola commercial featuring Mean Joe Greene…In each case, the commercial was centered around a sports player or players in a setting that was entertaining, or in the case of Coca Cola and Mean Joe Greene, stir an emotional sentiment with the audience.  

While I’m not even suggesting that this Avis commercial, aired only on the YES Network, home of New York Yankees baseball, can be compared to some of the classic sports commercials I mentioned, it absolutely will strike a chord with Yankee fans and perhaps be remembered as a classic in New York.  If you have ever sat in the bleachers at Yankee Stadium, you will absolutely understand what this commercial means.  And what I absolutely love about this commercial is there is no celebrity spokesperson, no athlete endorsement…it’s all about the fans, and a tradition that has become a part of Yankee Stadium.  Even the tagline is effective… “Avis – Not Just Corporate Sponsors.  Fans!” 

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